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$3.50, $3.15, $2.79, or $2.50?

When does the market get prices 'right,' according to consumers? To read the news or listen to broadcast media, one might think that the answer is 'pretty much never.' People just aren't happy with prices, of everything from gasoline to groceries. Yet it's not true that markets generally get prices wrong, in spite of the fact that we consumers think we know better.

Dr. Karen Y. Palasek

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