“Jeff Jackson voted to let transgender men play in women sports. A transgender man destroyed by dreams with one vicious  hit. I had brain bleed, concussion, and permanent whiplash.”

With those words, 19-year-old Payton McNabb makes a powerful closing argument against Congressman Jeff Jackson, the Democratic nominee for state attorney general.

Congressman Dan Bishop, the GOP nominee for AG is sponsoring the ad as his closing message. Bishop points to Jackson’s vote against HR 734 — Protection of Women and Girls in Sports Act of 2023. This bill generally prohibits school athletic programs from allowing individuals whose biological sex at birth was male to participate in programs that are for women or girls.

“School sports meant everything to me. I was so excited to play volleyball,” said McNabb, looking directly into the camera. “This should not happen in our North Carolina schools. Jackson it too woke. He had a chance to protect women. Instead, he abandoned us.”

The add acts as a counter to Jackson’s general campaign theme as a middle of the road Democrat. In one of his ads, Jackson refers to himself as “normal.” The message from Bishop, delivered by the injured volleyball player, is that forcing girls to play sports against grown men is not normal.

Arguably the most impactful ad of the entire presidential campaign is the Trump ad attacking Harris for her support as California attorney general for forcing taxpayers to fund sex-change operations for dangerous criminals. The ad uses her own words against her.

According to data compiled by AdImpact for National Public Radio,  this ads and a second similar one have aired more than 30,000 times, including in the key swing states of Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. The campaign has placed a particular focus on NFL and college football broadcast audiences.

The ad against Harris speaks to more than her policy positions on transgender issues, including women’s sports and taxpayer-funded sex-changes for prisoners. Harris has had such trouble defining her own positions and candidacy that the ad fills in the blanks for voters, in essence telling voters that if she supports that radical position, then there is no absurd leftist, woke nonsense she will not bow down to.

According to the Washington Post:

“Republicans running for Senate are spending millions of dollars on anti-transgender ads in swing states. They hope the theme will resonate with, say, suburban moderates who are uncertain whether transgender girls should be allowed to play girls’ sports, just as much as it does with the rally-going MAGA faithful.”

According to Punchbowl News:

“Republicans are running anti-transgender ads in 10 competitive Senate races and nine swing House districts. GOP groups have spent $64 million on Senate ads on the issue and $4.5 million on House ads.

“Those ads are now flooding eastern North Carolina airwaves attacking North Carolina’s First District freshman member of Congress Don Davis. (D-Greene County)”

NC-01: “Fighting For They/Them”

The ad has startling images of a man shaving his beard, putting on a sequin-lined cocktail dress and glittery silver pumps with sparkling tinsel straps, putting on heavy make-up with prostitute red lipstick.

“Don Davis allowed taxpayer-funded sex-change operations, and supported men in women’s bathrooms. It’s no wonder that Davis sponsored the bill allowing men in women sports and is funded by a group that pushing drag queen story hour and sex change drugs for kids. Don Davis, fighting for they/them, not us.”

The ad finishes with the offensive cross-dressing man, waltzing into a public library to read to young children, as if a predator stalking his young prey. Even with a complete saturation of political ads currently running, the ad can’t help but stand out.

It could be a powerful weapon. Davis, a cordial and talented Democrat, has worked to create a moderate image. He occasionally bucks his own party. However, this ad will likely make voters question what they really know about Davis.

How ironic, that after former Republican Gov. Pat McCrory was defeated for re-election in 2016 largely because of a voter backlash to the famous “bathroom bill,” Republicans have exchanged shields for swords on the issue.