From Carolina Journal Radio Program No. 718: The art of targeting voters through data analytics develops rapidly from election cycle to election cycle. David Seawright, director of analytics and product innovation at Deep Root Analytics, discusses the most recent innovations in messaging. Seawright also explains how one of the most cutting-edge changes involves traditional television advertising.
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NCSBE report leaves questions about early voting site deadline change
A report given by Karen Brinson Bell, executive director for the North Carolina State Elections Board (NCSBE), along with Paul Cox, general counsel for NCSBE, to a Joint Legislative Elections Oversight Committee on Wednesday not only gave a wrap-up of the March primary and addressed other issues, but also raised questions by some on a contradictory measure taken by the board recently regarding early voting site changes.