Friday Interview: Sun Tzu and the Business World

RALEIGH — When looking for ways to improve your business, you might not think of turning toward an ancient Chinese military text for help. But Mark McNeilly has mined Sun Tzu’s The Art Of War for lessons you can apply to the business world. McNeilly, executive director for brand management and strategic marketing at Lenovo, is author of Sun Tzu and the Art of Business. He discussed themes from that book with Mitch Kokai for Carolina Journal Radio.