Friday Interview: A Closer Look at Rebranding the GOP

RALEIGH — Ever since Republicans lost the presidential election last November, the GOP’s fifth loss in the popular vote in the last six presidential races, some pundits have called for rebranding of the Republican Party. There’s been much less discussion of what rebranding would mean. Earlier this year, the John Locke Foundation’s Shaftesbury Society heard some ideas from Mark McNeilly, a lecturer at the University of North Carolina at Chapel Hill. He teaches topics such as branding after a 30-year career at IBM and Lenovo that included experience in marketing, strategy, and management. McNeilly discussed GOP rebranding with Mitch Kokai for Carolina Journal Radio.