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Commencement Season Pageantry Raises Questions
RALEIGH — The conventional knowledge is that colleges have powerful incentives to invite bigger and better speakers. Supposedly the invitations help market the campuses to potential students, faculty members, and even the media by building buzz around a college’s brand. Also, they may have the potential to attract donations. But picking the wrong speaker could costs donations as well, and it’s not always easy to tell who those speakers would be.
